![]() Essentially, it’s important to recognize the difference between both operators and how to use them. Google categorizes these characters as operators because the asterisk and period have certain functions. Seeing how Google organizes your website in search resultsĪccording to Google Search Tricks, a wildcard is a single character (such as an asterisk or period) used to represent a set of pre-defined characters or words.Customizing your RSS feed to track your business mentions or staying up-to-date with industry news.There are many benefits that Google wildcard search provides for SEO which include: What the asterisk symbol (*) does is that it commands Google to fill in any keyword.Įssentially, Google wildcard search isn’t just an advanced search tool for regular users, but for digital marketers as well. When you put “skin care essentials * “ in the search bar, you’ll see there are results that list different numbers of products. įor example, if you’re a beauty blog wanting to write an article about skin care essentials, but unsure of how many products to write about, you can use Google wildcard search. This is especially helpful for your SEO when writing content and searching for keywords that go with a certain topic. If you’re running a search query but with missing words, a Google wildcard search can substitute it with one or more words. You can also use a – to exclude a phrase or word in search results. However, if you’re looking for a John Smith in a certain location, you can add a + in the query. Chances are you’re going to come across a million search results. For example, let’s say that you’re searching for someone with a very common name like John Smith. You can run a search query word-for-word within quotations and Google will pinpoint exactly where the quote came from.Īlternatively, if you were to run it without the quotations, Google might get search results that only contain parts of the quote, making it more difficult to find the actual piece you’re looking for.Ī boolean search operator is perfect for decluttering a search query that is considered too broad. For example, let’s say that you see a short quote somewhere but don’t know where it came from or who said it. Quotes are used for when you want to find the exact phrase in search results. Ultimately, you can still narrow down your search results even when it’s incomplete. Partial searches can help when you’re unsure of which words to put in a search query. You Can Use Google Wildcard Searches for Your SEOįor starters, a Google wildcard search is one of the few methods used in a partial search.
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